Bob has many years of practical business experience in leadership and execution roles, conducting thousands of insights and consulting projects primarily in four business areas:
- The luxury and affluent markets,
- Financial and wealth services,
- Media channels and advertising, and
- Consumer demographics and behvaior.
Prior to launching The Shullman Research Center in 2012, Bob held senior leadership positions with several major marketing, insights and consulting firms including, most recently, Ipsos Mendelsohn where he served as CEO and devoted four years to transforming The Ipsos Affluent Survey into a consumer insights tool building on its position as the major media planning tool in the upscale markets. Additionally, Bob worked at the American Express Company for ten years in senor roles in both its travel-related businesses as well as in its insurance and investment management subsidiaries. In the consulting arena, Bob spent some years at McKinsey and at the Stanford Research Institute.
Bob speaks extensively on business, marketing, and consumer insights issues in the U.S. and abroad. He has been featured on CNBC’s Squawk on the Street, and Fox Business News where he focuses on the American Luxury and Affluent Marketplaces. He also authors columns and articles for Luxury Daily, Ad Age, Adweek and MediaPost while also appearing on Bloomberg Radio and WSJ.com. Bob holds a BA from Georgetown University in American History and an MBA in marketing from NYU’s Stern School of Business where he also completed the majority of the courses for a PhD in finance.