On April 14, 2016, the first live SenseUP! Forum was successfully launched in New York City.

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Our goal is to create a community of marketers whose focus has been on the value of sensory engagement and its effect on human behavior in business. Discover, Explore and Discuss …
  • The impact and results of sensory experiences
  • How academic, neuro marketing and scientific research is finding more and more about human behavior and the languages of the senses
  • How brands and marketing effectively reach customers through the senses
  • The latest data on the generations and demographics from the Luxury sector that has cascading effects
We invite YOU to participate with the growing community of marketers who are focusing on the power of the senses:
  • Advertising Executives
  • Architects
  • Communication Specialists
  • Display
  • Experience Professionals
  • Experiential Events
  • Finance
  • Fragrance and Flavor Houses
  • Health and Medical
  • Hospitality
  • Human Resource
  • Interior Designers
  • Luxury Marketers
  • Marketing Agencies/Solution Providers
  • Meeting Planners
  • Packaging Designers
  • Public Relations
  • Real Estate
  • Developers
  • Restaurants
  • Retail
  • Sports
  • Technology
  • Transportation

Quick Facts

  • $3bn is lost every year in productivity due to poor listening skills.
  • Brands with music that fit their brand identity are 96% more likely to be remembered than brands with no music or ‘non-fit’ music.
  • Only 3% of Fortune 1000 companies have given thought to using smell in their marketing or branding, despite the claim that over 75% of our emotions are generated by what we smell.

Our Sponsors

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